We who founded LifeProfit – Oscar Bjers and Robert Lafontaine – know what it feels like when your body tells you no. Like many over 50, we have struggled with back pain, osteoarthritis in the knees and tennis elbow. Training became more difficult, everyday life became more limited and often painkillers were the only solution.

When we discovered TruePower, everything changed. The tape relieved pain where it hurt the most, supported muscles and joints during exercise – and made it possible to do without pills. It provided the same stability as regular kinesiology tape, but with its unique FIR technology, it went deeper and helped the body truly recover.

We founded LifeProfit so that more people could experience that difference. We only want to work on products that truly make life better – just like the feeling when you first hold an iPhone or open a Mac. TruePower was our first step, and it’s just the beginning.